DSIR Recognized | FWA Approved - FWA00012971
  • To demonstrate the efficacy of cell phones for lactation consultation and support to improve following infant feeding indicator.
  • Exclusive breast feeding at 6 months.
  • Timely initiation of breastfeeding 1 hour after birth.
  • Reduce bottle feeding.
  • Timely initiation of complimentary feeding.
  • Reduce infant morbidity.
  • Cost effectiveness.
  • Each participants in CP group received weekly schedule calls (average 521calls/month) and daily SMS.
  • Mean Antenatal visits were 8 and 6 respectively in CP and Control group.
  • There was complete acceptance and satisfaction with CP counseling by beneficiaries.
  • The CP group was 2.5 times(97.3% vs 48.5%)effective in improving EBF rates but2.3 times costlier than control as indicated by the incremental ration (5811;95 CI,5797.8 to 5826.2).
  • Switched off phones, rejected call and calls not received by beneficairy were challenged faced.

Investigating Team

  • Dr. Archana Patel
  • Dr. Leena Dhande
  • Dr. Yamini Pusdekar
  • Dr. Priyanka Kuhite
  • Dr. Samreen Sadaf Khan
  • Ms. Amrita Puranik
  • Mr. Jitesh Borkar

Lactation Counselling

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Objective
  • To demonstrate the efficacy of cell phones for lactation consultation and support to improve following infant feeding indicator.
  • Exclusive breast feeding at 6 months.
  • Timely initiation of breastfeeding 1 hour after birth.
  • Reduce bottle feeding.
  • Timely initiation of complimentary feeding.
  • Reduce infant morbidity.
  • Cost effectiveness.
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Impact
  • Each participants in CP group received weekly schedule calls (average 521calls/month) and daily SMS.
  • Mean Antenatal visits were 8 and 6 respectively in CP and Control group.
  • There was complete acceptance and satisfaction with CP counseling by beneficiaries.
  • The CP group was 2.5 times(97.3% vs 48.5%)effective in improving EBF rates but2.3 times costlier than control as indicated by the incremental ration (5811;95 CI,5797.8 to 5826.2).
  • Switched off phones, rejected call and calls not received by beneficairy were challenged faced.
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Team

Investigating Team

  • Dr. Archana Patel
  • Dr. Leena Dhande
  • Dr. Yamini Pusdekar
  • Dr. Priyanka Kuhite
  • Dr. Samreen Sadaf Khan
  • Ms. Amrita Puranik
  • Mr. Jitesh Borkar
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Intervention

Lactation Counselling

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Timeline
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