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DSIR Recognized | FWA Approved - FWA00012971

Effectiveness of weekly cell phone counselling calls and daily text messages to improve breastfeeding indicators


Every year, nearly one million deaths occur due to suboptimal breastfeeding. If universally practiced, exclusive breastfeeding alone prevents 11.6% of all under 5 deaths. Among strategies to improve exclusive breastfeeding rates, counselling by peers or health workers, has proven to be highly successful. With growing availability of cell phones in India, they are fast becoming a medium to spread information for promoting healthcare among pregnant women and their families. This study was conducted to assess effectiveness of cell phones for personalized lactation consultation to improve breastfeeding practices.

By: Patel A, Kuhite P, Puranik A, Khan S, Borkar J, Dhande L.

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